Loyalty Management

Loyalty Management

Loyalty Management is one of the services provided under the category of Customer Management that makes use of Cloud-based CRM solutions.

Loyalty management describes the managing of customers and prospects in a more competent and proficient way. This helps in ensuring that the services being provided by the business conform to the wants and needs of the customers. Additionally, it helps in recognizing growth opportunities. Usually, the loyalty of the customers is generated when you provide them experiences that are valuable, as well as relevant.

You can foster Loyalty t by enhancing the experience of your customers by managing and creating loyalty programs offered by cloud-based CRM solutions of dQuotient. Provide your customers with consistent proficient services and capture the rich behavioral information of the customers with the use of these CRM solutions for Loyalty Management programs by dQuotient.

Loyalty Management is one of the services provided under the category of Customer Management that makes use of Cloud-based CRM solutions.

The core benefits of Loyalty Management that make use of analytics built on SalesForce, Force.com, and Tableau are as follows:

  • Cloud-based CRM solutions for Loyalty Management helps bring a certain level of uniformity in the management of customer relationship.
  • It helps the businesses to acquire new, as well as retaining the old customers by maintaining the ultimate benefit of credibility among the customers.
  • It helps create a strong bond between a business brand and its customers.
  • It helps in the creation of custom-made marketing campaigns by studying the behavioral implications of their customers.
  • Loyalty management creates a significant boost to your reputation by providing an incentive to the customers after purchase.
  • All these benefits, thus, provide a lot of market research information by making use of loyalty reward programs.

To foster loyalty, these programs make use of a lot of offerings such as:

  • Earning and Redeeming Points: Here, the program uses awarding points for minimum spend thresholds, flexible rewards such as vouchers, merchandise, Cashback, discounted services, etc., and bonus points for standard customer segments.
  • Card-less and Card programs: Here the program uses virtual cards that make use of smartphone apps, card-less loyalty programs where a separate ID is given to the customers.
  • Customer Support: The program uses Mobile apps, web portals, Customer Service Desk, and Contact Centre. The apps and portals help the customers to register cards, numbers, emails, review recent transactions, check bonus points balance, browse available rewards, access FAQs, and submit customer inquiries.
  • Direct Marketing: The program uses contact lists, advanced email marketing for segmentation, targeting, Device preview, etc., Data Insights to track the strategy of commercialization, and coupons to generate foot traffic and sales.

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